We call our training platform the
8 Steps to Internet and BDC Success

This proven curriculum has allowed us to
win the Dealer's Choice Award as the #1
Rated Internet Sales Training Company in
2008 and 2009.
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KainAutomotive.com trainers focus on a comprehensive
approach so the results are immediate and long lasting.
We integrate our training and proven processes as a
complement your sales operations so it motivates your
team to own and support the Internet and BDC
Operation.

  1. Vision - What do you want from your Internet
    Operation.
  2. Value - The value proposition for your prospects
    - why buy?
  3. Structure - The best possible setup for your
    dealership or group
  4. .Strategies - The Science of handling leads from
    the Internet.
  5. Tactics - The Art of communicating to drive
    connections, appointments and sales
  6. Tools - The selection of the right tool and
    process and tactics integration.
  7. Marketing - Comprehensive plan for generating
    exceptional prospects with websites, search
    engines, 3rd party sites, Video, Social Networking
    and other unique techniques with a focus on ROI
  8. Metrics - Measure every aspect of the operation,
    daily, monthly and yearly to drive performance at
    the peak

We teach you and your team
the essentials to
developing and maintaining a successful Internet
operation.  

Department structure - Designing the right
organization setup, job descriptions, compensation
plans, recruitment ads, hiring tactics, etc.

Online marketing - Dealership websites, SEO and
SEM, selecting and managing 3rd party lead providers
and online classified providers, eBay techniques and
database marketing

Lead handling process - Our time tested Two Week
Press; will be the platform for connecting with more
prospects, setting appointments and making the sale

Lead handling tactics - We provide all the email
templates and call scripts for every possible situation,
when and how to price, short and long term follow-up
strategies

Tools and technology - Our expertise in selecting the
right tools and technology and integrating our lead
handling process and tactics is essential in your
success. We work with every provider and can assist
you in making the right decision within your budget.

Reports - Our Monthly Internet Performance
Summaries provide your team with the decision making
tools needed to select the best possible lead sources
and to measure the performance of each team member.
Run your Internet department with a focus on your
return on investment
Satisfied
Customers

"By far the single
best investment of
my time since
entering this side
of the business.
Will definitely
attend any future
seminars
."  
-
Mike Nazworth,  
Heyward Allen
Toyota

"Awesome!  
Everytime I come
down for a
workshop or meet
with
KainAutomotive.co
m, I learn so
much!  If you are
in the retail
business, not just
automotive, and
want to grow your
Internet business,
these are the
people to work
with"
- Nick Dengel,
Internet Manager,
Glockner GM
Superstore

"Every minute of
this BootCamp
was relevant and
helpful - David
Kain's
commitment to us
after the seminar
is over is a great
help"
- Jennifer Lupient,
Dealer Partner,
Lupient Infiniti

"Professional
presentation from
a Car Guy"
- CJ Saia, General
Manager, Bob
Utter Ford

"Opens your eyes
to the Real
Internet - not just
what we think"
- Brent Reed,
GSM, Blake Utter
Ford
KainAutomotive.com Internet Training and Consulting Services
Automotive Internet Sales Training and Marketing Specialists
1-866-546-3428
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Auto Dealer Monthly
"Dealers' Choice
Diamond Award
for
Best Automotive
Internet Sales Training
Company"
2008 & 2009
© www.kainautomotive.com All rights reserved
WORKSHOP CALENDAR
Principles of eCommerce
Management I & II
NCMi & KainAutomotive Workshop
in Overland Park, Kansas
NCM Headquarters
Please click below for
more details and to
register

Principles of
eCommerce
Management I


Principles of
eCommerce
Management II

For a complete course agenda,
contact NCMI at 800-756.2620 or email
jhekking@ncm20.com