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We call our platform the 8 Steps to Internet and BDC Success which ensures all the vital elements are covered.

KainAutomotive.com trainers focus on a comprehensive approach so the results are immediate and long lasting. We integrate our training and processes as a complement your sales operations so it motivates your team to own and support the Internet and BDC Operation.
- Vision and Goals
- Strategy for motivating prospects
- Structure of your operation and all personnel considerations
- Lead Handling Process based on proven best practices
- Tactics that drive greater responses, appointments and sales
- Marketing Plan for generating exceptional prospects with websites, search engines, 3rd party sites, Video, Social Networking and other unique techniques with a focus on ROI
- Tools and Technology selection, management and process and tactics integration
- Metrics to measure every aspect of the operation, daily, monthly and yearly to drive performance at the peak
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We teach you and your team the essentials to developing and maintaining a successful Internet operation.
- Department structure - Designing the right organization setup, job descriptions, compensation plans, recruitment ads, hiring tactics, etc.
- Online marketing - Dealership websites, SEO and SEM, selecting and managing 3rd party lead providers and online classified providers, eBay techniques and database marketing
- Lead handling process - Our time tested "Two Week Press" will be the platform for connecting with more prospects, setting appointments and making the sale
- Lead handling tactics - We provide all the email templates and call scripts for every possible situation, when and how to price, short and long term follow-up strategies
- Tools and technology - Our expertise in selecting the right tools and technology and integrating our lead handling process and tactics is essential in your success. We work with every provider and can assist you in making the right decision within your budget.
- Reports - Our Monthly Internet Performance Summaries provide your team with the decision making tools needed to select the best possible lead sources and to measure th performance of each team member. Run your Internet department with a focus on your return on investment
In-Dealership Training Packages
All packages are designed for customization for your specific needs and pricing will be provided upon your quote request.
We create an Operations Blueprint side by side with your leadership team that guides your growth for the next 12 months and build a customized training and operational guidance package to support and focus on what it takes to reach your vision and goals.
Performance Acceleration Package |
Package Overview for dealers who have staff and several elements in place that can take the concepts we teach and the Blueprint we jointly develop and make it happen with only the need for occasional training follow-up.
Timeline
- Installation visit - foundational elements are developed 2 days
- Performance Acceleration visit in 4 months 1 to 2 days
- Performance Acceleration visit in 8 months 1 to 2 days
- Performance Acceleration visit in 12 months 1 to 2 days
Please click here to request a Quote for your Dealership
| Performance Assurance Package |
Package Overview for dealers who have the need for more elements to be developed and put in play with more regular involvement firsthand by our training team staff.
Timeline
- Installation visit - foundational elements are developed 2 to 3 days
- Performance Acceleration visit in 3 months 1 to 2 days
- Performance Acceleration visit in 6 months 1 to 2 days
- Performance Acceleration visit in 9 months 1 to 2 days
- Performance Acceleration visit in 12 months 1 to 2 days
Please click here to request a Quote for your Dealership
| Performance Guaranteed Package |
Package Overview for dealers needing maximum assistance including selection of staff, major marketing, technology and oversight by our Training team.
Timeline
- Installation visit where all foundational elements are developed 2 days
- Performance Acceleration visit in 2 months 1 to 2 days
- Performance Acceleration visit in 4 months 1 to 2 days
- Performance Acceleration visit in 6 months 1 to 2 days
- Performance Acceleration visit in 8 months 1 to 2 days
- Performance Acceleration visit in 12 months 1 to 2 days
Please click here to request a Quote for your Dealership
Package Overview for dealers with unique circumstances that would require a solution that addresses the unique elements. We typically outline these packages based on what we learn with our market analysis, dealership self evaluation and geographies.
Timeline
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All training elements Job descriptions, compensation plans, recruitment strategies, marketing plans, process steps and all tactics including scripts, email templates, technology integration and all metrics platforms plus much more
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On the Fly consulting by phone, email, text and web conference we make ourselves available whenever you need us so we can keep the process rolling
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Quarterly Mystery Shopping with coaching and guidance to inspect what we both expect
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Monthly Internet Performance Summaries for each rooftop and a composite for groups so you can manage by the numbers and focus on Return on Investment
Please click here to request a Quote for your Dealership
Additional training services available:
- Online 20 Groups for Internet Departments
- Internet Manager performance coaching
- Online Training 24/7 at our performance improvement training portal
- Train the Trainer for training managers
- New products and services available each quarter
For information on these services or to inquire about developing other training products for your dealership or group please send us an email to info@kainautomotive.com
If you would like to contact us by phone please call Laura Wells at 1-866-546-3428 and she can provide more details
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1-866-546-3428
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JUST ANNOUNCED
NCM Internet Director/Manager Bootcamp
June 10 - 12
in Las Vegas, NV.
KainAutomotive.com training team
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NCM Bootcamp for Internet Directors and Managers.
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