We call our training platform the 8 Steps to Internet and BDC Success
This proven curriculum has allowed us to win the Dealer's Choice Award as the #1 Rated Internet Sales Training Company in 2008 and 2009.
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KainAutomotive.com trainers focus on a comprehensive
approach so the results are immediate and long lasting.
We integrate our training and proven processes as a
complement your sales operations so it motivates your
team to own and support the Internet and BDC
Operation.
- Vision - What do you want from your Internet
Operation.
- Value - The value proposition for your prospects
- why buy?
- Structure - The best possible setup for your
dealership or group
- .Strategies - The Science of handling leads from
the Internet.
- Tactics - The Art of communicating to drive
connections, appointments and sales
- Tools - The selection of the right tool and
process and tactics integration.
- Marketing - Comprehensive plan for generating
exceptional prospects with websites, search
engines, 3rd party sites, Video, Social Networking
and other unique techniques with a focus on ROI
- Metrics - Measure every aspect of the operation,
daily, monthly and yearly to drive performance at
the peak
We teach you and your team the essentials to
developing and maintaining a successful Internet
operation.
Department structure - Designing the right
organization setup, job descriptions, compensation
plans, recruitment ads, hiring tactics, etc.
Online marketing - Dealership websites, SEO and
SEM, selecting and managing 3rd party lead providers
and online classified providers, eBay techniques and
database marketing
Lead handling process - Our time tested Two Week
Press; will be the platform for connecting with more
prospects, setting appointments and making the sale
Lead handling tactics - We provide all the email
templates and call scripts for every possible situation,
when and how to price, short and long term follow-up
strategies
Tools and technology - Our expertise in selecting the
right tools and technology and integrating our lead
handling process and tactics is essential in your
success. We work with every provider and can assist
you in making the right decision within your budget.
Reports - Our Monthly Internet Performance
Summaries provide your team with the decision making
tools needed to select the best possible lead sources
and to measure the performance of each team member.
Run your Internet department with a focus on your
return on investment

Satisfied
Customers
"By far the single
best investment of
my time since
entering this side
of the business.
Will definitely
attend any future
seminars."
- Mike Nazworth,
Heyward Allen
Toyota
"Awesome!
Everytime I come
down for a
workshop or meet
with
KainAutomotive.co
m, I learn so
much! If you are
in the retail
business, not just
automotive, and
want to grow your
Internet business,
these are the
people to work
with"
- Nick Dengel,
Internet Manager,
Glockner GM
Superstore
"Every minute of
this BootCamp
was relevant and
helpful - David
Kain's
commitment to us
after the seminar
is over is a great
help"
- Jennifer Lupient,
Dealer Partner,
Lupient Infiniti
"Professional
presentation from
a Car Guy"
- CJ Saia, General
Manager, Bob
Utter Ford
"Opens your eyes
to the Real
Internet - not just
what we think"
- Brent Reed,
GSM, Blake Utter
Ford
Automotive Internet Sales Training and Marketing Specialists
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Auto Dealer Monthly "Dealers' Choice Diamond Award for Best Automotive Internet Sales Training Company" 2008 & 2009
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© www.kainautomotive.com All rights reserved
Principles of eCommerce Management I & II
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NCMi & KainAutomotive Workshop in Overland Park, Kansas NCM Headquarters
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