eNewsletter
LoyaltyDriver - www.imnloyaltydriver.com
Reasons to like:
When I was at the dealership we created a newsletter to mail to our customers to stimulate them to feel like they were "one of the family". I think this worked but we did not receive much feedback. With an eNewsletter like those offered by IMNinc.com and their loyaltybuilder product you receive immediate feedback from your customers.
You can tell who reads the newsletter and what articles they enjoyed reading the most. Consider one for your business. I can attest to the fact that it works because I use it myself. You will love the reports available because they tell you what your customers want to see.
Lead Management/CRM Tools
iMagicLabs - www.imagiclabs.com
Reasons to like:
The iMagicLabs product is by far and away the easiest Internet lead management tool available in the market today. The interface is intuitive and easy for the most novice Internet sales team member to use. The ability to send high quality dealer branded emails is simple and the reports will help you to determine what is working and where you need improvement.
Cool Product
CoVideo - www.customervideo.com
Reasons to like:
Cool new way to really connect with your customer using server based video emails that let you talk direct to the customer via video. Imagine an auto response from your dealership with a message from the dealer or dealership spokesperson thanking the customer for submitting the lead or a follow-up email with a video where the Internet sales specialist can speak specifically to the customer about their request. "Mr. Jones I like your choice in vehicles - my name is David Kain and I wanted to let you know we have 4 in stock".... The company is lead by Ed Mugg and Jason Price who put their energy into customer service and development of solutions that work.
Lead Aggregation Services
Dealix - www.dealix.com/
Reasons to like:
The best dealer control features available. Dealer controls can be set to select up to 4 distinct radius to pull leads from. If there is a hot model that generates a lot of requests for inventory you do not have available you can stop those model specific leads. You can decide how many leads you want each month and smooth them out to get a certain amount each day. You can even set a dollar amount and cap it off so you stay within your budget. I know their sales and marketing staff is focused on providing long-term solutions and they will assist you in getting the best sales results.
AutoUSA - www.autousa.com
Reasons to like:
AutoUSA has a unique pedigree that other 3rd party lead providers cannot claim. They were created by the nations largest dealer group to provide leads to their own dealerships. This holds them accountable to an extraordinary standard and as a result they can claim great lead quality. In addition, they use filtering to bring the best quality leads to your dealership and hold their lead sources to a closing rate standard so they can keep you as a client.
Website Builders
DealerPeak - www.dealerpeak.com
Reasons to like:
Full integration with CRM tool allowing for simplified long term follow-up. Best customer personalization features that "remember" the customer when they come back to the site. They even keep a running record of vehicles the customers have searched for on their visit much like Amazon. They also have a search by payment option that is tied to your inventory and returns the vehicles in inventory that meet the customer's payment range. Try out their make an offer feature with the voiceover. Their pricing is fair and their contract terms are favorable to dealers. I like the CEO - Jock Schowalter and believe he has the best interest of dealers in mind.
Dealer.com - www.dealer.com
Reasons to like:
Dealer.com has cool websites that make it easy for customers to enjoy and then submit leads. When you put yourself in the customers shoes you realize they just want a quick and easy way to research and search inventory and specials. These websites are intuitive and provide multiple choices for consumers to make an offer, submit a request for quote, seek financing, etc. In addition, the individual vehicle listings have the best photo and detail information I have seen as well as a list of vehicles in your inventory that they may want to consider other than their first choice. The management team is flexible to your needs and readily available which is a big plus.
MJMI.com - www.mjmi.com
Reasons to like:
MJMI has been around a long time and their advertising pedigree serves them well in knowing how to stimulate consumers to action. The owner Jeff Bonnell is approachable and involved in the day to day business and like a dealer he realizes every customer matters. Their technology is designed around your business and they customize the look and feel based on proven techniques. They are in a growth mode now but have the capacity to take care of their current customers and any new ones that are interested. One cool idea they have implemented is an audio description of the used vehicles that can be in english or spanish. Share with them your ideas and watch them bring them to reality.
DealerOn – www.DealerOn.com
Reasons to like:
Dealerships need their vendors to do more than just host their website; they need a complete Internet marketing strategy partner. When DealerOn builds your virtual dealership, that’s exactly what you’ll get. DealerOn’s three key strengths are Search Engine Optimization, lead conversion, and stellar customer support. Using their expertise in SEO, they take search engine rankings, algorithms, and keywords into consideration with everything they do, helping to put your dealership in front of 90% of the search engine traffic. DealerOn also gives you tools to turn that traffic into leads, providing you with rich conversion tools like E-AutoSavings, Virtual Inventory, and video resulting in a 7-10% conversion rate. Their backend administration center is incredibly easy to use, giving you all of the access you need to update and change your marketing campaign. For those of you who might want or need a little extra help, you’ll be able to reach your dedicated account rep and support team when you need them. DealerOn’s customer support is above and beyond what you may have experienced with other vendors.
Search Engine Marketing
AutoDealerTraffic - www.autodealertraffic.com
Reasons to like:
We know the best possible leads come from your own website but sometimes it is difficult to increase the volume. Search engine marketing solves this issue and yet it is confusing to know how to set it up for optimal impact without it being a full time job for your team. Well it is a full-time job at AutoDealerTraffic and Todd Swickard and his team do an excellent job of setting up the right formula for your dealership and budget. Drive traffic to your site, generate more leads and sell more vehicles.
ClickMotive - www.clickmotive.com
Reasons to like:
In a field that is soon to be overcrowded it is important to select an SEM provider that can understand the unique needs of their dealers. ClickMotive works with some intriguing technology to provide web searchers with dynamic web landing zones that convert to leads for your dealership. Their strategy differs from most of the other main line providers in this respect. Both methods will work for a dealership whether they come to the dealer site or a dynamic site. In time we can tell which is most productive. This model is designed to generate high quality leads and dealers do a better job of selling good quality leads.
Online Inventory Management
CarThink! - www.carthink.com
Reasons to like:
When you are responsible for managing your online inventory on multiple websites - Dealer website, AutoTrader, Cars.com, eBay, etc. you appreciate the simplicity of a one stop tool that allows you to seamlessly place your complete inventory on these various sites. By lessening the burden of photo lacement you are able to spend more time writing descriptions that cause customers to take note and request more information or call you. The CarThink! crew can work with any environment to get you the best return on your placement regardless of where you place your online inventory.
Dealer Listing Service
Car Dealers Near You - http://www.cardealersnearyou.com/
Reasons To Like:
This local directory of car dealers offers free detailed listings to dealers - gain free traffic to your website and links which help your search engine rankings. (A free listing allows you to display your dealership name and a link to your website, your address, a local phone number, a toll free phone number, the tagline for your dealership, your business hours, services offered, makes of vehicles offered, an inventory description, specials and promotions, and rebates and incentives. You choose a username and password and can update your listing at anytime. A free listing is allowed for each physical location of the business - dealerships with multiple locations can submit a free listing for each location. )
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